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Dreyer's Redesign

Dreyer’s wanted to modernize the packaging for their Slow Churned line of ice creams, which boast real, wholesome ingredients and delicious flavors. A brand that’s been scooping since 1928 deserves an iconic shelf presence. That’s why my proposed design celebrates the nostalgic appeal of the ice cream cone — an icon in itself — and embraces a simplified layout and hand-drawn feel to appeal to the modern consumer.

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